Thrifted – End of Year Campaign
This project was all about nostalgia–with a twist. In collaboration with Thrifted, I developed a campaign concept rooted in 90s high school TV tropes: the jock, the loner, the heartthrob, the misfit. But instead of just replicating vintage looks, we leaned into the energy and spirit of that era; high impact, low polish, and full of attitude.
The idea was to celebrate the end of the year by looking back in style, bringing people together to relive the feeling of school-year chaos and joy through throwback fits and big personalities. I led concept development, shot direction, and photography, working closely with the Thrifted team on styling and casting.
The result was a high-energy shoot that blended fashion, fun, and authenticity, creating a set of visuals that felt like flipping through a yearbook you actually wanted to be in.
CLIENT: Thrifted
ROLE: Photography, Art Direction
YEAR: 2023
Thrifted – End of Year Campaign
This project was all about nostalgia–with a twist. In collaboration with Thrifted, I developed a campaign concept rooted in 90s high school TV tropes: the jock, the loner, the heartthrob, the misfit. But instead of just replicating vintage looks, we leaned into the energy and spirit of that era; high impact, low polish, and full of attitude.
The idea was to celebrate the end of the year by looking back in style, bringing people together to relive the feeling of school-year chaos and joy through throwback fits and big personalities. I led concept development, shot direction, and photography, working closely with the Thrifted team on styling and casting.
The result was a high-energy shoot that blended fashion, fun, and authenticity, creating a set of visuals that felt like flipping through a yearbook you actually wanted to be in.
CLIENT:
Thrifted
ROLE:
Photography, Art Direction
YEAR:
2023
